Ahhh Hasselblad, what are you up to?
- At February 04, 2010
- By Photograjph
- In Check It Out
0
Really interesting announcement (leak?) today – Hasselblad seems to have let the H4D-40 out of the bag before it’s official launch! The ‘blad website is updated, and it’s telling us there is a new 40MP ‘blad body with 80mm lens that is the H4D-40 provides the perfect entry point into the Hasselblad world – at only $US 19,995!!
I find this article interesting because it seems to show that even the medium format brands are starting to realise that digital has put photography within reach of far more people than ever before. Of course, statistically that means being able to reach more people with more money – but the gap between the high-end DSLRs and the entry level digital medium formats was huge, until now.
Perhaps I’m reading too much into it, but I do wonder if Hasselblad is also concerned about the uptake of cheap HD video, and the flip side being produced by Red with the rumours surrounding the 24MP Scarlet FF35 that shoots high frame rate video and will allow amazing stills to be lifted (DSMC is the new term, the Digital Still and Motion Camera) – while the FF35 is expected to be closer to $US 30k (for the complete kit), the fact that you can upgrade sensors or other body parts without having to dispose of the whole is a pretty compelling argument for many pro shooters tired of the aggressive upgrade cycle presented by DSLRs.
Check out the Hasselblad site for the full story and a hint at some specs.
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